Digital Marketing Bootcamp

About Course

Gain in-depth knowledge of online advertising with our certified training program. Master the dynamics of Google Ads, Facebook, and Instagram advertising platforms, and learn how to create high-impact strategies and campaigns that deliver exceptional ROI. Propel your career by becoming an expert in the world of digital marketing and advertising.

Master integrated digital marketing strategies for comprehensive market success
Develop expertise in digital campaign planning and omnichannel customer engagement.
Build proficiency in managing digital marketing campaigns in a fast-paced environment.
Stay up to date with the latest trends and AI applications in digital marketing.
Elevate your professional profile with capstone projects spanning both disciplines.
Verifiable Certificate of Excellence
Work Reference/Recommendation
CV Optimisation (freemium from Career Hub)
LinkedIn Optimisation (freemium from Career Hub)
Job and interview preparation (freemium from Career Hub)
Guidance to effectively navigate the UK/Europe job market to get sponsored jobs (Skilled Work Visa)
Job opportunities

Course Content

Introduction to Digital Marketing

Understanding the digital consumer journey
Key performance indicators (KPIs) in digital marketing
Introduction to marketing analytics tools
Hands-on: Setting up a comprehensive digital marketing dashboard
AI-driven Marketing Automation: Introduction to intelligent marketing tools

Paid Advertising and Performance Marketing Part 1

Paid Advertising and Performance Marketing Part 2

Social Media Marketing and Email Marketing

Social Media Strategy Development
Deep dive into major social media platforms: Facebook, Instagram, Twitter, LinkedIn
Content Creation and Curation

00:00
Influencer Marketing and Social Media Advertising
Social Media Analytics and Reporting
Community Management and Engagement Strategies
Social Media Optimisation and Best Practices
Deep dive into Email Marketing
Email Campaign Creation
AI in Social Media Analytics: Sentiment analysis and trend prediction

Search Engine Optimization and content Marketing

Integrated Digital Marketing Strategy and Future Trends

Digital Marketing Specialist / Manager
SEO (Search Engine Optimization) Specialist
PPC / Paid Ads Manager (Google Ads, Meta Ads, etc.)
Social Media Manager / Strategist
Email Marketing Specialist
Marketing Automation Specialist
Growth Hacker
Conversion Rate Optimization (CRO) Specialist
Event Marketing Manager
Affiliate Marketing Manager
Product Marketing Manager
E-commerce Marketing Specialist

Digital Marketing Bootcamp

About Course

What Will You Learn?

Course Content

Introduction to Digital Marketing

Understanding the digital consumer journey

Key performance indicators (KPIs) in digital marketing

Introduction to marketing analytics tools

Hands-on: Setting up a comprehensive digital marketing dashboard

AI-driven Marketing Automation: Introduction to intelligent marketing tools

Paid Advertising and Performance Marketing Part 1

Introduction to paid advertising: PPC, display ads, and retargeting

Google Ads and Facebook Ads deep dive

Budget allocation and campaign optimization

Advanced targeting and bidding strategies

Machine Learning in Ad Optimisation: Automated bidding and targeting strategies

Paid Advertising and Performance Marketing Part 2

Deep dive into marketing analytics and attribution models

A/B testing and conversion rate optimisation

Introduction to growth hacking techniques

Marketing automation and email marketing strategies

Data-driven decision making in marketing

Advanced Data Visualization: Creating insightful dashboards with AI-powered tools

Social Media Marketing and Email Marketing

Social Media Strategy Development

Deep dive into major social media platforms: Facebook, Instagram, Twitter, LinkedIn

Content Creation and Curation

Influencer Marketing and Social Media Advertising

Social Media Analytics and Reporting

Community Management and Engagement Strategies

Social Media Optimisation and Best Practices

Deep dive into Email Marketing

Email Campaign Creation

AI in Social Media Analytics: Sentiment analysis and trend prediction

Search Engine Optimization and content Marketing

Developing a content marketing strategy

Creating compelling content for different platforms

SEO fundamentals: on-page and off-page optimisation

Keyword research and competitive analysis

Link building strategies and best practices

Integrated Digital Marketing Strategy and Future Trends

Developing an integrated digital marketing strategy

Aligning Marketing Efforts

Emerging trends in digital marketing (e.g., AI, VR/AR, voice search)

Ethics in product management and digital marketing

Career paths and professional development in both fields

The Future of AI and Data Science in Digital Marketing

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